With our own IT department and facilities for high production digital printing, Printwarehouse now has the ability to produce variable data printed products.

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising and invoicing on self-mailers, brochures or postcard campaigns.



According to studies, the returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing return on investment on marketing campaigns.

Printwarehouse have in-house specialists that are able to discuss your database requirements and artwork considerations, so keep us in mind for your next mail-merge letter, certificate production, labels, name tags, vouchers or direct marketing campaign!

For more information and pricing on this service, please contact us on (02) 8755 7888.