Continuing the theme from last month's newsletter, Printwarehouse is keen to share our stories and vision on Variable Data Printing (VDP) technologies.

With Printwarehouse's variable data printing service and our professional staff, combined with our newly upgraded digital printing department, we can help you add impact, promote one-to-one relationships and improve your response rates with relevant messaging and images through dynamically printed documents.

Information from page to page changes with variable data printing within the same print run to customise specific messages to each individual or client. Printwarehouse can help you with everything from simple mail merge documents to complex personalised variable text and images as well as full-colour direct mail campaigns.

Variable data printing is also referred to as one to one marketing. The term, one to one marketing is used for highly relevant and personalised direct marketing communications. This type of marketing utilises all of the information you have about your customers and prospects to produce mailings which specifically appeal to each person.